7 Brew Coffee: Brewing Kindness and Flavor in Newport News

In the bustling city of Newport News, Virginia, a new coffee experience has emerged, captivating locals and visitors alike. 7 Brew Coffee, located at 5018 Mercury Blvd, has quickly become a beloved destination for coffee enthusiasts seeking more than just a caffeine fix. With its unique drive-thru-only model, extensive beverage menu, and commitment to cultivating kindness, 7 Brew Coffee offers a refreshing take on the traditional coffee shop experience.

A Revolution in Drive-Thru Coffee

Established with the mission to treat people like people, 7 Brew Coffee aims to make every customer feel valued and appreciated before they even take a sip of their beverage. This philosophy is evident in their energetic and friendly service, where the "Brew Crew" engages with customers, creating a lively and interactive atmosphere. The drive-thru-only concept ensures quick service without compromising on quality or customer interaction. As described by store manager Emma Ezell, "We’re a drive-thru-only experience, [and we] would like to think of it as an anti-cafe. We play music, we get really interactive with our customers, and we provide a way larger menu than most other coffee shops do." 

An Extensive and Diverse Menu

7 Brew Coffee's menu is designed to cater to a wide range of taste preferences, offering more than just traditional coffee. Customers can choose from a variety of beverages, including:

• Infused Energy Drinks: Customizable energy drinks with a variety of flavors.
• Italian Sodas: Classic sodas with a modern twist.
• Smoothies: Fresh and fruity blends for a refreshing treat.
• Teas: A selection of both hot and iced teas.
• Milkshakes: Creamy and indulgent shakes in various flavors.

In response to the growing popularity of cold brew coffee, 7 Brew introduced their own version, made from 100% Peruvian coffee beans that undergo a light roast. This addition aligns with the increasing demand for cold brew options, as noted by CEO John Davidson: "We’re now providing them with even more choices with the introduction of our custom, premium Cold Brew." 

Some customer favorites at the Newport News location include:

• Iced Blondie: A smooth blend of espresso, milk, and white chocolate.
• Funnel Cake Macchiato: A delightful mix of espresso, milk, and funnel cake flavoring.
• Ocean Breeze Energy: An invigorating energy drink with tropical flavors.
• Sweet & Salty Chiller: A perfect balance of sweet and salty in a chilled beverage.
• Strawberry Smoothie: A refreshing blend of strawberries and cream.
• Pink Mermaid Fizz: A fun and fizzy drink with a hint of fruitiness

Community Engagement and Positive Impact

Since opening its doors, 7 Brew Coffee has made significant efforts to integrate into the Newport News community. Before the grand opening, employees engaged in grassroots marketing by distributing flyers and informing locals about what 7 Brew had to offer. This proactive approach paid off, attracting hundreds of customers on the first day alone. 

The company's commitment to "Cultivating Kindness" is more than just a motto; it's a core value that drives their operations. Baristas, known as the Brew Crew, strive to create a fun and upbeat environment, ensuring that every customer leaves with a smile. This dedication to exceptional customer service has resonated with a diverse clientele, including police officers, military personnel, and shipyard workers from the vicinity. As senior shift lead Aubrey Pierce noted, "We also have a lot of military…[who] have become accustomed to a life of work, home sleep, repeat, and we’ve kind of shown that even in grabbing your coffee, you can add something in that, and you know, leave feeling a little better." 

Customer Testimonials

The positive reception of 7 Brew Coffee in Newport News is evident through numerous customer reviews:

• Charles L.: "This morning, I visited 7 Brew Coffee for the first time. Definitely was a pleasant experience. The young lady at the drive-thru was very friendly & helpful."

• Jenn D.: "Staff was super friendly & kind! Coffee was great! Excited about this place!"

• Katie P.: "This place is amazing! First time I went was in the afternoon, and it was so good I came back the next morning. The service was beyond outstanding!"

• Karon Parker: "This was my first time here. I drove 25 minutes out of my way to experience this. Cookie butter is amazing! The coffee bar is so smooth! De-licious!!!"

These testimonials highlight the exceptional service, quality beverages, and the welcoming atmosphere that 7 Brew Coffee consistently delivers.

Expansion and Future Plans

The success of the Newport News location is part of 7 Brew Coffee's broader expansion strategy. The company has been rapidly growing, with over 100 locations nationwide. Their unique approach and commitment to quality have set them apart in the competitive coffee industry. As the brand continues to expand, it remains focused on maintaining its core values and delivering exceptional experiences to customers across the country.