How to Create Your Own TikTok Trends and Challenges

Starting your own TikTok challenge is essential to build brand awareness. Trends and challenges comprise a major part of TikTok. This major TikTok element can be your tool to navigate through the competitive landscape. While everyone tries to get famous through TikTok trends, why don't you start one? Won't it be cool? Apart from being cool, it has a lot of benefits. Still, if you are not sure, buy TikTok likes to boost your visibility. This heightened visibility can make your trends and challenges reach more people and perform well. Overall, do not miss this opportunity. Start right away. To help you, let's discuss the benefits, purposes, and steps to create your own challenge on TikTok in this article.

Ways to Create Your Own TikTok Trends and Challenges

There are several ways to create your own TikTok trends and challenges. Each way contributes to specific purposes. So, create trends and challenges with a goal in mind to achieve exactly that. Here is a list of such purposes and ways.

• Boosting  brand awareness

• Gain attention for your event

• Make people look into your product

Boost Brand Awareness

Brand awareness is the measure of how much people can recognize you. It does not stop with recognition. They need to identify your logo, associate an emotion with it, and feel a sense of familiarity while seeing it. The more brand awareness you have, the more credibility you gain. So, while you create your own trends and challenges, create customized hashtags with your brand name. Infuse your brand name, logo, or motto with the trend. This will increase your brand awareness as your challenge becomes popular.

McDonald's, a fast food restaurant chain, starting the chicken dance challenge is a great example. They have tried to create a challenge for what they are known for and how people could relate to them easily. Thus, this relevance helps them enhance their brand awareness and bring attention to them without any deviation. 

Gain Attention for Your Event

If you are conducting a live event or an offline event, you could promote it on TikTok. Before a week or two, you should start a relevant challenge with the vent you are about to conduct. It can be a question evoking the curiosity of the audience. The hashtag plays a major role here in these types of trends and challenges. The hashtag should possess the potential to kindle the eagerness of the audience. 

Collaborate and Create a Challenge

Collaboration on TikTok is a great way to boost visibility. Trends, on the other hand, are also equally impactful in boosting visibility. What if you combine both the strategy? This is not novel to TikTok. It is a proven strategy and is known for its success rate. The challenge's collaboration and creativity stand as strong foundations for traveling toward success. 

For example, the same McDonald's infused the chicken dance with NewJeans, a K-pop girl band, to start the 'NewJeans Chicken Dance' challenge. This collaboration was a great success, and we talked about it for so many days on TikTok. The success of the challenge exceeded the expectations. The creativity of the challenge was a part of the reason, but the combo became the major reason.

Make People Look into Your Product

If you have launched any new product, you can use this strategy to bring attention to it. Create your own TikTok trend or challenge that is relevant to your new product. Make people participate in it with the right marketing. Such challenges can gain you more user-generated content. Moreover, they can act as great testimonials and improve your credibility. 

For example, Guess, A clothing brand for denim, once started the #InMyDenim challenge, which featured so many of their users. They created a custom hashtag like the one mentioned here and kept track of all the users who participated in the challenge. They used it as testimonials, too. 

Steps to Create Your Own TikTok Trends and Challenges

Knowing the steps to create can help you achieve your goal strategically. Here is an extensive list of 12 steps to create a successful trend or challenge on TikTok. 

• Pick a goal from the aforementioned list.

• Research similar trends.

• Find suitable collaboration, if needed.

• Make a list of elements to infuse.

• Create a relevant video.

• Check if it aligns with your purpose and your brand.

• Create a custom hashtag

• Include the word challenge in the hashtag.

• Use powerful CTAs in the caption. 

• Market your challenge.

• Analyze the metrics of your challenge.

• Repost the best ones to get closer to the audience.

It is ironic to market your trends and challenges through other videos, TikTok wrapped, or influencers. Marketing is essential for your trend to perform well and further boost your visibility.

Wrap-Up

On the whole, the significance of TikTok trends and challenges has been identified and understood. Use the insights found in this article and draft a clear strategy. Once you put time into building such trends and challenges strategy, you can use it for the long term. So, start now!